Snapchat is revamping its approach to content monetization by launching a unified program that allows creators to earn money through both Stories and Spotlight. This new initiative integrates revenue streams from Stories and Spotlight, Snapchat’s TikTok-inspired discovery feed featuring recommended short video content. With the updated system, influencers will generate income from advertisements displayed within eligible Stories and Spotlight posts, creating a streamlined method for monetization.
Previously, Snapchat’s monetization for these content formats was divided into separate programs. Stories revenue was handled independently of Spotlight earnings, requiring creators to navigate two distinct systems. By combining these under a single structure, Snapchat aims to simplify the process for its creators and enhance their earning potential.
Currently, the unified program is undergoing testing with a select group of users. A broader rollout is scheduled for February 1, 2025. To participate, creators must meet stringent eligibility criteria, which include reaching a follower count of at least 50,000 and achieving specific engagement metrics within the past 28 days. These benchmarks include either 10 million Snap views, 1 million Spotlight views, or 12,000 hours of total watch time. Additionally, creators are required to maintain consistent posting habits, uploading at least 25 posts per month to Stories or Spotlight. Furthermore, they must remain active by posting to Spotlight or public Stories on at least 10 days within a 28-day period.
These new requirements represent a significant increase compared to Snapchat’s previous standards. For instance, under the old system, earning money through Spotlight only required creators to maintain a public profile, accumulate 1,000 followers, and achieve 10,000 video views. The heightened benchmarks in the unified program reflect Snapchat’s efforts to prioritize creators who demonstrate consistent engagement and strong audience metrics.
Snapchat’s changes align with broader trends in the creator economy, as other major platforms have also revamped their monetization models to better support influencers. TikTok, for example, has shifted to a consolidated creator program, which requires videos to be over one minute in length to qualify for earnings. YouTube, on the other hand, introduced a monetization structure for Shorts, its short-form video feature, allowing creators to earn ad revenue. This move positions YouTube as a serious competitor to TikTok by offering more robust earning opportunities for creators producing short video content.
The new monetization program is expected to provide Snapchat creators with a clearer and more accessible pathway to generate income. By integrating Stories and Spotlight earnings under one roof, Snapchat aims to foster a more cohesive experience for creators while ensuring the platform remains competitive in the rapidly evolving landscape of social media.