Instagram is currently testing a new feature that will allow users to completely reset the content recommendations they see on the platform. This recommendations reset feature is expected to roll out globally in the near future, according to an announcement from Meta. The feature enables users to clear the algorithmic content currently populating their Feeds, Explore, and Reels sections, offering a fresh start in the recommendations they receive.
The reset option will be available to all users, including those with Teen accounts. Meta emphasized its commitment to ensuring that Instagram remains a safe, positive, and age-appropriate space for everyone, particularly younger users. “We want to ensure that everyone on Instagram – especially teens – has experiences that are valuable and reflect their evolving interests,” Meta stated. The goal is to provide teens with more control over their Instagram experience, allowing them to shape the content they see in a way that aligns with their changing passions and preferences.
According to Meta, the process of clearing recommendations is simple and can be done in just a few taps. Once the recommendations are reset, Instagram’s algorithm will begin to personalize content again over time, based on the accounts and content the user interacts with going forward. This means that users will essentially start with a clean slate, and the content shown to them will gradually adjust as they engage with new posts, accounts, and interests.
Additionally, users will have the opportunity to review the accounts they currently follow at the time of the reset. This will allow them to unfollow any accounts they no longer wish to see content from, further shaping the new recommendations that will be generated in the future. This added layer of control gives users more influence over the content they engage with, allowing the platform’s algorithm to better reflect their current preferences.
The feature aims to give users more flexibility and customization options, empowering them to ensure that their Instagram experience remains aligned with their evolving interests. Whether it’s helping teens better curate their feed or allowing long-time users to refresh their content, this reset feature offers a more tailored, user-centric approach to content recommendations.
With the implementation of this feature, Instagram is hoping to provide a better user experience by allowing people to actively participate in shaping the content they encounter. By resetting recommendations and reviewing who they follow, users can create a more engaging, relevant, and positive social media experience, all while keeping control of the algorithmic processes that drive content visibility on the platform.