Colin Angle, a pioneer in the robotics industry and co-founder of iRobot, is venturing back into the field with a fresh startup called Familiar Machines & Magic. Having served as iRobot’s CEO for three decades, Angle now aims to revolutionize home robotics by focusing on health and wellness. According to The Boston Globe, the company is working on a novel type of home robot that could resemble an animal or a “familiar,” suggesting an approach centered on emotional connection and support.
Currently operating in stealth mode, Familiar Machines & Magic has already assembled a team of seasoned experts, including Chris Jones, iRobot’s former CTO, and Ira Renfrew, a key figure who transitioned from iRobot to work on robotics projects at Amazon, such as the now-defunct Scout delivery robot. Angle told The Globe that this collaborative venture seeks to leverage the expertise of its members to create a unique and impactful product.
Angle’s departure from iRobot followed significant challenges for the company. iRobot had been on a trajectory to integrate its Roomba vacuum cleaners into a broader vision of the smart home, but the collapse of its acquisition by Amazon in January marked a turning point. Since then, iRobot has significantly downsized, cutting nearly half of its workforce and scaling back its research and development efforts to refocus on its core product line of cleaning machines.
Familiar Machines & Magic has already secured $15 million in funding from eight investors and is seeking an additional $15 million, as reported by TechCrunch. A job listing on LinkedIn describes the startup as a “well-funded, new embodied AI and robotics company based outside of Boston.” This description suggests a strong financial backing and a clear focus on innovation in AI-driven robotics.
This new venture represents an intriguing shift for Angle, moving from practical robots designed to perform tasks—like vacuuming, lawn mowing, or cleaning litter boxes—to the more personal realm of companion robotics. Historically, practical robots have found greater success in the consumer market compared to their “companion bot” counterparts. For instance, robots like Jibo, Moxie, and Anki, designed primarily for interaction and companionship, failed to sustain long-term viability despite their initial appeal.
However, advancements in generative AI could significantly enhance the capabilities of companion robots, making them more human-like, conversational, and functional. These technological strides could breathe new life into the concept of robotic companions, such as Sony’s Aibo, which has seen a recent revival, or the adorable Lovot, known for its emotional engagement.
One noteworthy example is ElliQ, an AI-powered social robot developed by Israeli startup Intuition Robotics. Since its debut in 2017, ElliQ has been aimed at providing companionship to elderly or homebound individuals. Recent iterations of the robot have integrated generative AI, resulting in a more lifelike and engaging experience. This evolution highlights the potential for AI advancements to transform companion robotics into practical and emotionally resonant tools.
While the specifics of Familiar Machines & Magic’s products remain under wraps, early hints suggest a blend of personality and utility. One investor referred to the idea of “furry pets to address loneliness,” indicating that the company may be exploring robots designed to mitigate social isolation. By merging emotional connection with functionality, the startup could carve out a niche in the burgeoning field of health-focused robotics.
Familiar Machines & Magic’s approach seems well-aligned with growing societal needs. As people increasingly seek solutions to enhance mental and emotional well-being, robots that can provide companionship, reduce loneliness, and contribute positively to household dynamics could fill an important gap. Whether it’s through lifelike interactions, playful engagement, or practical assistance, the company’s innovations have the potential to redefine how we view robots in our daily lives.
Ultimately, Angle’s return to the robotics scene with Familiar Machines & Magic signals a bold move into uncharted territory. Building on his extensive experience and the expertise of his team, he is poised to challenge existing norms and expand the horizons of what robots can achieve. By focusing on health, wellness, and human connection, the company may well deliver on its promise to bring a touch of magic into our homes.