OpenAI is reportedly exploring higher-priced subscription plans for ChatGPT, signaling an increased demand for advanced AI features. According to The Information, OpenAI has internally considered subscription prices reaching up to $2,000 per month. These premium tiers would offer access to cutting-edge capabilities in upcoming AI models like “Strawberry” and “Orion,” which are currently under development.
Premium features geared toward professionals and businesses
ChatGPT currently has a free tier and a $20 per month ChatGPT Plus plan, which provides faster responses and enhanced features. However, with over 200 million weekly active users, OpenAI is exploring new ways to monetize its platform. The proposed premium subscriptions are aimed at professionals and businesses that need AI for more complex tasks such as detailed research, advanced reasoning, and technical analysis.
“Strawberry” model could lead the way for high-end plans
The potential for premium pricing is driven by OpenAI’s ongoing efforts to improve its AI models. A key part of this strategy is the “Strawberry” model, which is designed for deep research tasks and represents OpenAI’s focus on refining its AI after initial training to handle more specialized operations.
Competition drives premium tiers and investment opportunities
The move toward higher subscription pricing comes amid growing competition in the AI space, particularly from Google and Microsoft. OpenAI hopes to stay ahead by offering more powerful tools to attract professionals and businesses. These new tiers could also coincide with OpenAI’s fundraising efforts, with companies like Nvidia and Apple potentially investing, which may push OpenAI’s valuation beyond $100 billion.
While casual users may find the free tier sufficient for general queries, the advanced features in the premium plans could be essential for organizations in industries such as finance, healthcare, and scientific research. These capabilities are expected to revolutionize productivity and decision-making in these fields.
Final thoughts
As AI becomes more integral across various sectors, the introduction of premium subscription options could be the next step in how AI services are delivered to power users. In the meantime, casual users can still benefit from the free and Plus plans, while OpenAI works on refining these future offerings to meet the needs of its more demanding audience.