Instagram is gearing up to launch a generative AI editing feature next year that will allow users to modify nearly every aspect of their videos. Powered by Meta’s Movie Gen AI model, this tool aims to empower creators with advanced capabilities to transform their content without requiring extensive editing expertise. Adam Mosseri, Instagram’s head, shared a teaser highlighting the technology and its potential to bring creative ideas to life effortlessly.
The upcoming feature will rely on simple text prompts to execute video adjustments, according to Mosseri. A preview showcased AI models capable of altering various elements, such as Mosseri’s outfit, background settings, and even his overall appearance. In one striking example, he is transformed into a felt puppet. Other modifications are more subtle, like the addition of objects to a scene or accessories, such as a gold chain, seamlessly integrated without disrupting the rest of the visual composition.
The demonstration provided a glimpse into the tool’s capabilities, showing impressive results. Backgrounds and clothing adapted naturally to Mosseri’s rapid movements, with no apparent distortion in the short snippets provided. However, these previews are brief, leaving questions about how well the tool performs in more extended or complex scenarios. Early demos of OpenAI’s Sora video model, which also looked highly polished, have since shown more mixed results in public use. Instagram’s AI video tools will face similar scrutiny once they become widely available.
Meta first introduced its Movie Gen AI video generator in October, emphasizing its ability to “preserve human identity and motion” in the videos it edits or generates. This announcement followed similar efforts from competitors, including OpenAI’s Sora and Adobe’s Firefly Video model. Adobe has already integrated Firefly into beta text-to-video editing tools within Premiere Pro, setting a benchmark for the growing field.
While Meta has not disclosed a release date for Movie Gen, Instagram is set to become the first platform to incorporate this innovative text-to-video technology. Until the official launch, creators and users will have to wait to see if the AI editing tool lives up to its potential and how it compares to similar offerings from other platforms.
The integration of generative AI in video editing is part of a broader trend across the tech industry to democratize creative tools. By simplifying complex processes through AI, platforms like Instagram hope to attract more users and enhance the creative experience. However, the ultimate success of these tools will depend on their real-world performance, usability, and the quality of results they deliver.